This is the golden era of Youtube advertising: views and consequently clicks are cheap, but the attention of audiences throughout all demographics is already there.
YouTube reaches more than 1 Billion viewers worldwide.
According to Business Insider, in 2019 YouTube captured $15 billion in ad revenue: ‘To put the platform’s size in perspective, last year YouTube pulled in more money than all of the ABC, NBC, and Fox broadcast networks combined and was around $5 billion short of Netflix’s overall 2019 revenue of $20 billion.’
What is better proof to finally take the step and advertise on Youtube?
I run Youtube ads mainly for lead generation, brand awareness and event promotion purposes. Here are some of my clients:
Fernando Alvim, TV and Radio Host – Portugal
Working with Lili was very fruitful and a great experience and I would totally recommend working with her! She was running YouTube Ads for our Newcomer festival “Termómetro” which has concerts all over Portugal. She set up the campaigns, optimized and monitored them, with giving us constant feedback on the developments.
Concerts in many cities were a lot better attended than in prior years due to the success of the YouTube Ads. We are very happy how the whole cooperation turned out and are looking forward to the next time we will work with Lili.
I needed to advertise my yoga retreat which was only half full. I had no clue how to set up a Google Ad. I was feeling overwhelmed with how to go about advertising it correctly. Lili was kind enough to meet me, take an in depth consultation on exactly what I needed. She guided me step by step to set up an account and an ad, which was relevant to my specific requirements. She also helped me avoid unnecessary spending on irrelevant keywords. Once I had the advert set up, Lili was available to check in and review how it was running. Lili made the whole process straight forward. My retreat ended up being fully booked and several of those who had booked saw my listing on Google. Her input was so valuable to my business and the success of my retreat. I would highly recommend Lili to any business owner who wants a tutorial on how to use Google Ads more effectively to their advantage.
We were advertising the Fight Night Mannheim 2019 with Lili, one of the biggest martial arts events in Germany.
Through Youtube Ads we were able to reach an audience, that we were not able to reach before. Especially people from further than our usual radius came to the event this time. We will intensify our cooperation with goals of lead generation for our thai boxing school.
Lili has a holistic approach that goes beyond marketing. Of course she is expected to create a catchy ad copy and have a high conversion rate. However her approach outperforms the average professional in two areas:
(1) applying first-principle thinking to get to the root level and
(2) combine it with a deep human nature understanding. That is her secret on delivering consistent results.
I wrote a blog post for ChannelAdvisor, Germany´s biggest expert in digital channel management for ecommerce. It´s about ePrivacy and the new cookie policies, in German. Enjoy the read! Der viel gefürchteten ePrivacy Bestimmung des europäischen Gerichtshofs, deren Start für Dezember 2019 angedacht war, konnten wir erst einmal entkommen. Die EU Staaten konnten sich zu …
In my opinion the beauty of digital marketing is that we are able to target our audience very specifically: once we have found the best paths to buyers, we can hit them again and again. And that´s the issue with opting in on the search network partners (SNP) and the display network: we do not …
If you think that Google Ads is a complex system and wonder how (in the world!) a business owner, who runs his own ads, is supposed to keep track of all the features and updates, I have to nod my head in agreement. It´s like a never ending baboshka effect. But I can give you …
Just think about how weird it would be, if I as a digital marketer, didn´t use cookies and had no idea who comes to see my business page. For me it´s great to know which sections you prefer to dwell on and which you bounce off like a rubber ball, so I can make them better for you. I assume you are ok with me collecting this info if you stay :)
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